Observations: a work in progress

Credentials Presentation

A good reputation can be measured in dollars and cents

Corporate reputation: reality or spin?

A few words about strategy

20 trends we will be living with in the 21st Century (and some implications for marketers)

A few of the questions facing marketers

On greatness

Presentations

Corporate reputation management - the Kobe symposium

Academic articles

Tokyo 2010 - Making sense of your company's reputation

Tokyo 2010 - Applying triangulation research to inform theory and method

Milan 2010- Understanding advertisements: How difficult should it be?

Melbourne 2009 - Applying the C-OAR-SE Procedure to Corporate Reputation

Brisbane 2006 - Corporate Reputation: Seeing through the eye of the beholder

Athens 2006 - Interpreting implicit advertising messages