A few of the questions facing marketers

 
How will the nature of customer relationships change in an online and globally connected world?
 

How will branding be different as traditional market barriers begin to disappear? What implications will this have for assessing brand value (i.e., the worth now of the benefits of future ownership)?
 

What are the opportunities to marketers of continued media fragmentation? How, in this environment, can new technology contribute towards more effective targeting and more cost-efficient media selection?
 

Is e-commerce really a profit-free zone as the experience of Amazon.com and some other pioneers suggest?
 

How could increasing customer power – due to much broader access to information and heightened expectations of services – change the face of traditional sales and marketing?
 

How can companies combining high-tech and high -touch services give customers added value?
 

What does it take to attract and retain the best-skilled talent? What motivates the "knowledge worker" and what kinds of working environment and cultures do they thrive in?
 

How will emerging technologies change the marketplace – in particular for services, communications, health and wellness and leisure products?